- THE LADDER OF ENGAGEMENT.
Write up your understanding of the Ladder of Engagement, with academic references.
Identify a company which engages with customers at several levels on the ladder of engagement.
Describe the elements of the ladder of engagement you have been able to identify in your example
- EVALUATION OF A SOCIAL MEDIA PLATFORM
Identify a social media platform of your choice (e.g. Pinterest, Linked In, Weibo)
Briefly describe the way marketers use it.
Critique the social medium chosen using a framework from a textbook
- WEBSITE CHECKLIST
Create a suitable website checklist. Maybe you need different criteria for different types of website?
Apply the checklist you have created to a website of your choice
You may illustrate your entry with photos / images / screenshots
- TREND ANALYSIS
Select a digital trend either from class or another appropriate source
Evaluate the trend from the point of view of the marketer - how do you envisage brands being able to take advantage of the trend.
- A MEDIUM'S TRANSITION TO DIGITAL
Select a medium which has moved from offline to digital (sometimes in addition to offline) - for example television, radio, newspapers, magazines
Document the transition to digital in the UK or another market of your choice support your analysis with facts - e.g. statistics and dates from good quality sources
What does this mean for marketers - what advantages does it bring?
