- Contrast consumer and organizational buying behaviors – Provide examples
- Evaluate the consumer decision process to determine how consumer problems are identified, evaluated, and the products/services are selected – Provide examples
- Analyze post purchase processes, consumer satisfaction, and metrics to evaluate customer loyalty- – Provide examples
- Evaluate business to business buying behavior- – Provide examples
- Explain organizational behaviors considering business to business and business to consumer buying behaviors– Provide examples
- How have companies, like Pandora, used marketing to improve customer satisfaction and loyalty?
- How has GE unified its various brands under one marketing umbrella (or brand)?
- How has Twitter gone from a US-based company to a global entity?
- What are some specific branding guidelines for small business?